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Australian Affiliate Network Viva9 acquisition complete - Plans to head to Europe & Asia
Interesting news from down under, as Viva9 (Commission Monster) has been acquired by digital media company BlueFreeway.
BlueFreeway will acquire 100 per cent of Viva9, comprising cash and scrip issued over three years; and 51 percent of BlueArc, with additional payments as per the BlueFreeway earnout model over a three year period; for a combined sum of $6.1 million (AUD)
BlueFreeway Limited is an Australian-based, global digital and interactive marketing communications company. It currently has offices in Australia, the United States, the United Kingdom, France, China and India, providing a full range of online and mobile communications services.
Shane Murray CEO says "The acquisition represents a great opportunity for our customers, as it allows us to better serve you with a broader and more integrated set of online marketing solutions and additional services from other leading companies within the BlueFreeway group. These include hosting services from BlueCentral; agency services from Spin, BlackGlass and Deepend; mobile marketing solutions from Communicator and eHound, and many more."
"Viva9 will continue to operate as an independent entity within the group with the same senior management team led by myself; and so on a day to day level there will be no changes in the services we are already providing"
BlueFreeway CEO Richard Webb expands "We are excited about taking Viva9's proprietary technology to Asia, Europe and the North Americas. BlueArc brings unique infrastructure development skills to the group that we identified as being core to our client offering and our expansion plans,"
Viva9 has aggregated a number of online marketing companies and is now one of the most significant players in Australia as well as a presence in China.
