Google have just announced a small policy change in how you can use display URLs in PPC adverts. It could be bad for PPC affiliates.
Basically, in Adwords, you used to be able - in certain circumstances - to have a different display URL to the actual landing page url. A large number of affiliates could, often with the blessing of the merchant, set the advert to click direct to their site, but have the client's brand name URL displaying on the advert.
For example, the following would be acceptable:
However, this example would be unacceptable:
Whilst existing adverts will remain, new adverts will not be allowed to follow this policy.
Dixon JonesManaging DirectorReceptional LTD,
Dixon Jones is the Managing Director of Receptional LTD which provides a tailored Internet Marketing solution for many organizations in the UK, having carried out tasks for groups as diverse as Nokia, Daily Mail Group and MoneyCorp. Receptional works closely as a partner and advisors to Leisure Direction in the travel industry. Receptional formed in 1999 when a Large London property asked Dixon to look at why no serious prospects were looking at their website. Since then, one in three occupants in the large property in Mayfair found their temporary home via the Internet - clearly a dramatic turnaround. Dixon Jones is also a moderator on Webmasterworld, covering MSN and the Tracking & Logging forums. Dixon earned his earned his spurs in Internet Marketing through an earlier business - running Murder mystery games for almost every major company there is - Including Microsoft, Dell, IBM, Oracle and everyone from American Airlines to Zeneca. The web came along and the product underwent a metamorphosis to become a web based offering which runs to this day. He sold the corporate side off in 2005. Outside work, Dixon flies a big kite which would literally blow him away if he wasn't so heavy. He also has two kids and spends for too long on the Internet playing chess. |
Company:
Receptional has written 61 articles