After the recent departures of both Steven Brown and Malcolm Cowley who moved on after the AOL buy-out. It now appears that former CEO of buy.at Kevin Cornils, who was appointed Managing Director of AOL’s advertising.com UK will leave the company in August after management changes.
This comes as buy.at become more integral to Advertising.com operations.
I don’t see any immediate implications for their clients as buy.at do have a strong management team in place, however it will be interesting to see how buy.at fits in to AOL’s new solution, Platform A.
I’ve always respected Kevin as a sharp and astute CEO and wish him the best for his future endeavours.
Any thoughts?
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Doug
I'll be interested like others to see if this is the end of the beginning or then beginning of the end.
Pushed? Shoved? Made their fortunes? Ran with the cash? or Gardening leave? We can only speculate. Differences to one side, it was anticipated but the quiet manner without fanfare it wasn’t.
Is Buy.at becoming the Titanic or the Mary Celeste? or is it a hybrid of the twane? As for the preceding showering of petals I scoff at the very notion.
In my humble, yet, vociferous opinion Buy.at veered off the correct navigational course many moons ago. On their maiden voyage the bearings seemed correct and the crewmen (affiliates) shouted “ship ahoy” in unison with what seemed a welcomed & fresh approach to the industry.
It soon became apparent, in my opinion, that they (the company) became pirates & plunderers as the Jolly Roger was hoisted (derived from “Old Roger” which was the nickname for the devil). Whether they were charmed by the mermaids or in the immortal words of Elvis … the “Devil in Disguise”… there is still barnacled driftwood floating about in the crows nest and whether the recently commissioned Captain AOL request that a few (not all) walk the plank or if newly recruited deckhands can steer them back on course is another question or will they eventually sink into the abyss.
Good luck Steve & Malcolm … Drink up me hearties, yo ho.
with my NON buy.at Hat on, I am always amazed at reading comments by people talking about sinking ships and stuff, it fascinates me that the same people who spend their lives talking crap on forums about spyware and BBG groups, actually made their money from dodgy / unethical practices before anyone knew what was going on, the fact that you were then busy playing superstars in your own little world and playing with yourself whilst others went and made cash isn't other people's problem.
and apologies for the direct comments, and the lack of proper English grammar, I was actually busy selling jeans to my fellow students during my English lessons ...
Top night, nice guy, by all accounts a really good CEO. Hope he goes on to better things.
Doug
I don't think it's a sinking ship, but I do wonder how many people from the "good old days" of buy.at will be left soon. It's a shame, as they have lost some of the key people in the industry and seem to be more of a corporate machine now.