a4u Blog

After yesterday’s news that buy.at had acquired lightstate. The spending spree continues. Today, TradeDoubler has acquired all shares in The IMW Group, which includes The Search Works and those companies trading as The Technology Works.

The newly combined entity will confirm TradeDoubler as one of the largest online marketing companies in Europe.

The purchase price amounts to £56 million and will be paid in cash and bank guaranteed loan notes.

The IMW Group consists of two trading entities, 'The Search Works', a well established search engine marketing agency and 'The Technology Works', a technology provider for search engine marketing which is in an investment phase, whose products include 'BidBuddy®' - a search management technology.

The IMW Group is a profitable and well managed company which has built up a significant client base, including such brand names as Asda, Comet, EasyJet, First Choice, Interflora and The Carphone Warehouse. The Group has a strong reputation within the industry for professionalism and driving return on investment for its clients. The Group was founded in 1999 and currently employs 108 staff. Turnover for the rolling twelve months preceding June 2007 amounted to £69 million and gross profit for the same period was £7.8 million.

William Cooper, CEO comments,

"Product expansion and further internationalisation are key components in TradeDoubler's growth strategy. The acquisition addresses both these areas by rolling out The Search Works and The Technology Works throughout Europe and by utilising The Technology Works' Asian foothold to assess the roll out of TradeDoubler's product offerings into Asian markets."