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After months of promising Matt, I have finally gotten round to writing a blog post, and thought I’d start with an issue I naturally feel particularly strongly about; paid search affiliates in the generic keyword space.
Before you stop reading, I’m not going to ramble on about brand bidding – an issue that’s already been discussed in great detail many times before, and one that I find quite boring. Instead, I’m going to focus on the question of:
How and why should advertis...
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