Articles in Affiliate University

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Implications of Cookie Length by Matthew Wood

Posted in Affiliate Marketing, Affiliate University, Merchant University on 11/02/2008 at 12:45pm

The length of a cookie on an affiliate program can sometimes be wrongfully overlooked in favour of the commission rate when affiliates are weighing up whether or not to promote a particular retailer. In order to try and ascertain whether or not cookie length is an important dynamic we carried out some basic analysis of some of our sales for a programme that has performed reasonably well for us on Affiliate Window. View full article.

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Affiliates4u release the 'Affiliate Marketing Wiki' by Matthew Wood

Posted in Affiliate Marketing, Affiliate University on 30/07/2007 at 12:44pm

This morning we are proud to announce the release of the Affiliate Marketing Wiki. A collaborative educational resource provided to the wider community by the members of affiliates4u. The affiliates4u wiki aims to shed some much needed light on the often confusing world of acronyms within affiliate marketing, as well as being the first port of call for anyone new to th... View full article.

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7

Googles War on Brand Name Micro-Sites, Time to Say Goodbye.. by Matthew Wood

Posted in Affiliate Marketing, Affiliate University, Paid Search (PPC) on 04/07/2007 at 9:55am

At the Online Marketing Show, I had a chat with a large paid search affiliate who spoke to one of the Google reps at length after the Google University. We all know the love & hate relationship with Google and Affiliate Marketing. View full article.

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9

Segmentation of Affiliates, Social Networking and the ‘Thick Long Tail’ by Matthew Wood

Posted in Affiliate Marketing, Affiliate University, Social Networking on 28/06/2007 at 9:41am

Talk to any paid search affiliate marketing company about the long tail, and you can guarantee they are adopting the methodology with their paid search campaigns to generate sales at low cost and thus achieve a higher ROI. mention the 'thick long tail' however and they will probably be baffled as it’s often foreign to their current activity. Affiliates use different methodologies to drive traffic and for some time they have been segmented into fi... View full article.

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29

Chip's been kidnapped - How not to copy an affiliate website by Matthew Wood

Posted in Affiliate Marketing, Affiliate University on 24/05/2007 at 2:45pm

We had a chuckle in the office yesterday, it appears that ‘Chip’ a character designed by the team here at existem has been virtually kidnapped and is appearing on a new competing loyalty website. We were informed by a loyal member who asked if this was a sister site of ours? – we naturally took a look - can you see spot Chip our red and yellow robot character? Our site.. ... View full article.

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Latest Press Releases

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