Prompted by some recent posts on the forum - as we are now well into the 21st Century why do merchants and/or their agencies find it so difficult to update creative regularly, and more importantly, why do networks seemingly find it impossible to know when creative for a merchant is out of date. A quick search over the last few days and I've found plenty of merchants who still have creative for Father's Day, a fair few who have Mother's Day, some who have Easter, some who have Valentine's Day and even a few with Christmas (and ... View full article.