The length of a cookie on an affiliate program can sometimes be wrongfully overlooked in favour of the commission rate when affiliates are weighing up whether or not to promote a particular retailer. In order to try and ascertain whether or not cookie length is an important dynamic we carried out some basic analysis of some of our sales for a programme that has performed reasonably well for us on Affiliate Window. View full article.

LinkShare the relative new kid on the block here in the UK have a strategic push to attract affiliates to its proven and reliable cookie-less platform. They are offering up to 3% extra commission on a range of new and existing merchants. I guess by lowering their slice of the pie - the over-ride. This could att... View full article.

Prompted by some recent posts on the forum - as we are now well into the 21st Century why do merchants and/or their agencies find it so difficult to update creative regularly, and more importantly, why do networks seemingly find it impossible to know when creative for a merchant is out of date. A quick search over the last few days and I've found plenty of merchants who still have creative for Father's Day, a fair few who have Mother's Day, some who have Easter, some who have Valentine's Day and even a few with Christmas (and ... View full article.

Affiliate Marketing is becoming a mature industry (or so we are told) - yet most merchants still don't understand what works when it comes to affiliate incentives. Let's start with a basic fact of life for most affiliate programmes - 80-90% of your sales will be provided by between 2 and 15 affiliates, with the rest providing the other 10-20%. Even within those 2-15 it is not atypical for 1 affiliate to generate 3 times as many sales as their nearest rival. SO - given those statistics (and no one ... View full article.