Google have just announced a small policy change in how you can use display URLs in PPC adverts. It could be bad for PPC affiliates. Basically, in Adwords, you used to be able - in certain circumstances - to have a different display URL to the actual landing page url. A large number of affiliates could, often with the blessing of the merchant, set the advert to click direct to their site, but have the client's brand name URL displaying on the advert. For example, the following would be acceptable: Display U... View full article.

On my way back from the Affiliate Summit on Sunday, I was excited to read on the train the recently published View full article.

After months of promising Matt, I have finally gotten round to writing a blog post, and thought I’d start with an issue I naturally feel particularly strongly about; paid search affiliates in the generic keyword space. Before you stop reading, I’m not going to ramble on about brand bidding – an issue that’s already been discussed in great detail many times before, and one that I find quite boring. Instead, I’m going to focus on the question of: How and why should advertis... View full article.

          a4uexpo and Incisive Media today announced their official partnership for the 2007 a4uexpo, which will see the inaugural Affiliate Marketing Conference & Exhibition become the UK’s first combined Search & Affiliate Marketing event. a4uexpo takes place on October 25 – 2... View full article.

At the Online Marketing Show, I had a chat with a large paid search affiliate who spoke to one of the Google reps at length after the Google University. We all know the love & hate relationship with Google and Affiliate Marketing. View full article.

Could you be echoing these words when asked why you no longer have a job as the Affiliate Manager in your company?   “I was told by our PPC Agency that Affiliates are bad and that I should not allow them to use our sites URL in any direct to site PPC activity. After I done this our Affiliates des... View full article.