Google have just announced a small policy change in how you can use display URLs in PPC adverts. It could be bad for PPC affiliates. Basically, in Adwords, you used to be able - in certain circumstances - to have a different display URL to the actual landing page url. A large number of affiliates could, often with the blessing of the merchant, set the advert to click direct to their site, but have the client's brand name URL displaying on the advert. For example, the following would be acceptable: Display U... View full article.

I was in a chat room on the Internet Chess Club the other day and someone read my profile and said I was an “seo expert”. The predictable barrage started from a couple of presumably very able web developers about the SEO industry being a bunch of snake oil charmer salesmen and general charlatans.   I’m not saying they didn’t have a point, but it depends on what you are asking the optimiser t... View full article.