Latest Articles from affiliates4u, the UK Affiliate Marketing Community http://www.affiliates4u.com/ en http://www.affiliates4u.com/ http://www.affiliates4u.com/blog/articles/re-targeting_should_affiliates_get_a_slice_of_the_pie/ Fri, 13 Mar 2009 11:39:33 You’ve probably seen ads in Google appear on sequential searches which relate to your previous search activity. This is a form of re-targeting - A second crack at the whip to convince you to consider the message and related product or service sometimes also known as re-marketing or re-messaging. Similar to Google some Affiliate Networks which have mass control of CPM and other Display advertising are already re-targeting traffic gained from all sources whether derived from search, email, CPM, viral or Affiliate Marketing - this is not a new phenomenon. This is easily done by tracking user behaviour and displaying ads based on their previous click or viewing history. However without manipulating the fundamental last cookie wins rule, ... Matthew Wood http://www.affiliates4u.com/blog/articles/welcoming_epic_advertising_to_affiliates4u/ Tue, 3 Mar 2009 11:26:19 Affiliates would like to welcome the team of the latest dedicated forum - Epic Advertising.   Epic Advertising is an online performance marketing company, helping advertising and agency clients market online more effectively. The company has a 9-year track record as the leaders in performance marketing and affiliate marketing. Epic is headquartered in North America, but has recently expanded its operation to London! For advertisers, Epic promises scalable internet reach via its network of 40,000 publishers, best-in-class targeting, brand protection and compliance, and robust account management. For publishers and affiliates, Epic has built an impressive roster of top-tier advertisers and agencies that span dozens of vertical channels, providing the utmost flexibilit... Chris Johnson http://www.affiliates4u.com/blog/articles/skimlinks_secures_1m_investment_and_leads_innovation_in_affiliate_marketing/ Mon, 23 Feb 2009 13:52:55 Skimlinks, a new hassle free web service that promises to revolutionise the way bloggers and publishers earn revenue online has secured $1m in funding from notable luminaries from in and outside of the affiliate marketing industry.   The service enables publishers to earn revenue contextually through their content by adding CPA based affiliate links on the fly – simply by adding a simple line of code to their site.   The service combats the administrative headaches that may have sidelined the CPA channel to some small and large brands in the past.   The service gives publishers instant access to over 7,000 advertisers by aggregating 16 Affiliate Networks.   This is great news for the sector as the death of CPM continues and more adverti... Matthew Wood http://www.affiliates4u.com/blog/articles/being_a_merchant_on_a_shoestring_-_10_years_on/ Sun, 25 Jan 2009 10:14:31 It dawns on me that Febuary 2009 will see the 10th anniversary of my Murdermysterygames.co.uk affiliate program. It's not very big... this morning I paid my quarterly affiliate commissions out to the 10 affiliates that produced last quarter... but they account for several thousands of pounds contributing to the bottom line, so I wouldn't laugh too much. It's an independent program so:   I don't pay any network fees The affiliates aren't generally competing against each other (They are all over the world, with quite different business models) I can generally manage the program on half a day's work every three months Nowadays, the program runs on a managed server up in Preston somewhere, using the excellent software from Cosmic Affiliate. I have been so impresse... Receptional http://www.affiliates4u.com/blog/articles/tradedoubler_appoints_new_ceo_and_president/ Mon, 22 Dec 2008 09:23:04 Big news today at TradeDoubler HQ as they announce that Will Cooper is leaving the company, which follows the COO Andreas Bernstroms move to Taptu in in September. The Board of Directors of TradeDoubler AB (publ) have appointed Örjan Frid as President and CEO with immediate effect.   Örjan Frid has spent the last six years in IT businesses, as CEO of Dimension and auSystems and as COO at Teleca, Cybercom and Teligent.   Will Cooper joined TradeDoubler in 2000 and started by building the UK organization as Managing Director UK. Thereafter he has held positions as Chief Marketing Officer and Chief Operating Officer before being appointed Chief Executive Officer during spring 2007.   Will Cooper played an important role in TradeDoubler fo... Matthew Wood http://www.affiliates4u.com/blog/articles/tradedoubler_win_thomas_cook_with_an_integrated_offering/ Mon, 8 Dec 2008 17:29:20 TradeDoubler, the global digital marketing company, today announces that it has been appointed by Thomas Cook UK & Ireland to exclusively manage its affiliate marketing programme in the UK. The account covers core brands including Thomas Cook, MyTravel, Direct Holidays, Going Places, Cresta and Neilson.   Ben Wood, UK Managing Director at TradeDoubler, comments “Thomas Cook is a leading brand and another significant travel sector win for TradeDoubler. The strength of our publisher relationships and our understanding of their influence in the customer journey to sale helped us to stand out from all the other networks. This, coupled with our premium client service, should stand us in good stead to deliver above and beyond the ambitions of the programme and help t... Matthew Wood http://www.affiliates4u.com/blog/articles/tradedoubler_and_dell_extend_relationship_to_2011/ Tue, 11 Nov 2008 14:01:34 Good news for TradeDoubler this afternoon as they announce that they have signed a deal with Dell to 'extend co-operation' until 2011 - also interesting to see that according to Comscore TradeDoubler have a 73.5% market share in Europe.   Full details:   TradeDoubler and Dell have signed an agreement to extend their strategic cooperation that today includes 13 European countries by an additional three years. The deal means that TradeDoubler will continue to support Dell's affiliate marketing, digital campaigns and tracking of pay-per-call solutions, covering both consumer and B2B marketing. As early as 2002, the companies initiated their first collaboration and over the years, a close and strategic cooperation has evolved. Several significant markets such as Great ... Matthew Wood http://www.affiliates4u.com/blog/articles/steel__dgm_form_exclusive_partnership/ Tue, 11 Nov 2008 09:09:26 Digital agency, STEEL and dgm, the leading online marketing company, have signed an exclusive commercial partnership agreement. dgm specialises in Affiliate Marketing, Search Engine Marketing and Display Advertising, which will complement STEEL’s full-service digital communications offering. The deal means that STEEL and dgm will now be able to offer their clients a totally comprehensive digital service and a valuable extension of their core services. The partnership was forged in response to clients’ needs for a full digital offering at the same level of quality and service they already enjoy from each company. Both STEEL and dgm are wholly independent and pride themselves on offering clients an outstanding level of service coupled with valuable strategic insight t... Matthew Wood http://www.affiliates4u.com/blog/articles/cj_-_celebrates_10_years/ Mon, 10 Nov 2008 13:29:18 CJ recently had their 10th birthday - It crept by without anyone noticing here so here's the video:   CJ - 10 Year Video   Congratulations Commission Junction!   Also did anyone notice the change in the advertiser alert emails?   Dear Valued Publisher, We wanted to let you know that Woolworths, one of the advertisers you are joined to in the Commission Junction network, has been reactivated. If you removed Woolworths links from your Web site(s) when you received notice of the advertiser's deactivation, please go to the Advertiser Detail Page to get links. If you have further questions regarding the status of Woolworths, please contact your Commission Junction account representative or Client Support.   Best regards, Commission... Matthew Wood http://www.affiliates4u.com/blog/articles/dgm_pens_deal_with_hsbc_in_asia/ Mon, 22 Sep 2008 14:30:32 DGM's office in Asia have signed a deal with HSBC to roll out their products across Asia. It's an interesting time in Asia, where recent reports suggest that Affiliate Marketing is 'ready to take off' however some still doubt whether marketing managers are ready to embrace the channel Matthew Wood