Pure Dash

Pure Dash is a range of beautiful, relaxed pieces specifically aimed at delivering luxe comfort and style.

Only the softest fabrics and most luxurious yarns have been used to create the collection so that you can feel special whatever you are doing. The simplicity of design and easy silhouettes make it a truly versatile range. Whether you are snuggling up at home or meeting with friends, Pure Dash can fit perfectly into your life.

Pure Dash.......luxe your look.

This beautiful range is new for 2011 and is available in over 40 locations throughout the UK (see our 'Store Finder' page for your nearest stockist).

Pure Dash is brought to you by the prestigious fashion retailer Alexon International Limited which has been established since 1929. Pure Dash joins 'sibling' brands Alexon, Kaliko, Minuet-Petite, Dash and Eastex and offers a sophisticated and relaxed alternative to your structured daywear.