3wdl's Blog

Consider the above image. It’s an ad that we ran in the Sun today. Chances are there’s a technocrat journalist out there who’s been keeping an eye peeled for QR codes (see here, here and here for our previous posts about them) and is also a Lost fan. Hopefully, a tool intended to generate buzz about Lost Series 4 can also contribute to the rise of the quotidian QR code in this country. They’re fantastically versatile little things and a good example of technology doing what it’s supposed to do: streamline our lives a bit.