Paul Wright's Blog

The Internet Advertising Bureau has just published a free to download “Affiliate Marketing Guide”. It’s an easy to read document and if you’re a merchant yet to jump on board the affiliate marketing bullet train then this might be just the ticket!
The release has already been covered on many blogs, like here, here and here so this is just a quick post for any Fish and Clicks readers out there that may have not had the chance to pick up on this yet.
Serving as a simple overview to affiliate marketing the guide appears to be targeted mainly towards those less educated in the affiliate channel rather than those looking to dive deeper into advanced strategies. That said, it's a well presented document covering all the basics with supporting case studies which...