Paul Wright's Blog

This just in…
Buy.at have today been acquired buy AOL in a deal that sees Buy.at fall under the umbrella of advertising.com. Why is this not surprising? Well let’s take a look.

Buy.at have absolutely rocked as a network, not just in terms of turnover but the types of clients they now have on board.
New senior recruits (Kevin, Tyson, Green et al)

Late 2007 they acquired Shaks business, renamed Buy.at Leads
Successfully launched Buy.at in the states
Launched a London office to better serve clients
And too much to post here

So given the above, all that was needed really was a sold investor like AOL, who let's not forget have already expressed an interest in buying TradeDoubler (subsequently turned down by the TD sharehol...