3wdl's Blog

Ever since I can remember there have been some strong views in the affiliate marketing world about brand name bidding and the latest hot topic in the industry is merchants de-duping their sales and reversing potential commissions to affiliates.
As someone that runs an affiliate network and someone that has in the past run a few affiliate sites I've been meaning to jot down some works about both for a while now and have finally found a few minutes to do so.
So let's start with brand name bidding…
My view is quite clear – as a merchant there are very few reasons to allow brand name bidding – the only ones I can think of are:
a)    You have a brand that is not possible to get trademarked
b)    You've been waiting for ages to google to protect your trademar...