Rule 1Decide what your objectives are. Keep focused on them.Rule 2Ask your prospects and customers what they would like to see within your website / permission based e-newsletter. Rule 3Test Test Test. This is the way to discover what people really think. Rule 4As a mass communication medium, the internet is unique because it is interactive. How interactive is your internet marketing? Rule 5Create e-relationships (with customers and business partners). How can you help each other to prosper? Rule 6Choose your promotional techniques - to promote your website / e-newsletter. Rule 7Integrate your internet marketing with your promotional mix. Rule 8Keep everything simple. Don't use technology for the sake of it. Rule 9Content is everything. Have useful, helpful content. Rule 10Don'...