AndyParr's Blog

Fear not says Simon Williams from VIPvillas.com. “There is no need to worry if you haven't secured your targeted bookings for this Summer in the January window.” He refers to recent research by Google on the time it takes for a consumer to make a decision about where to book for this summer. Consumers are using search engines in more and more elaborate ways to eventually purchase holidays. The research looked into online consumer behaviour and found some very interesting facts. The look to book process can take as long as twelve weeks with several visits to the computer in the process. With an average of 12 related travel searches, 22 visits and 29 days from look to book the ability to influence behaviour for active travel companies is large.The research also revealed the average consu...