Keith's Blog

Research from zanox, the global leader in performance-based multichannel commerce, reveals that the peak shopping time for online purchases is now between 8pm and 9pm on a Monday night. The stats seem to suggest that bargain-hunters are turning their backs on traditional weekend shopping on the high streets, and are stocking up on the latest styles on the internet instead. Paul Coggins of zanox, said:?Consumers are researching their purchases on the country's high streets at the weekend and then buying them online on a Monday night.?The popularity of online shopping at this time may also explain the drop in ratings for the UK's favourite soap operas. The eight until nine slot on Monday evening is a peak time for the nation's channels to fill, but the lure of buying bargains may prove ...