Shane's Blog

Google say that for trademark complaints after the 4th April 2008 they will no longer review a term corresponding to the trademarked term as a keyword trigger, and from May the 5th 2008 all keywords that were disabled as a result of trademark investigations will no longer be restricted in the UK and Ireland.
It would appear that they are only going to enforce trademark restrictions in relation to the adcopy alone, all keywords will be allowed to run and trigger an ad (subject to the usual Quality Score and minimum bid requirements etc.)  as long as that ad does not contain a trademarked term with a restriction in place on Google.
Their key motivator according to them is “A key to achieving this goal with our ads is providing relevant choices and giving users the opportun...