Lake Star Media's Blog

If you haven’t heard, Google has recently announced their plans to stop their trademark restriction and policing services.
This seems to have caused a massive stir and drama in the industry, which is somewhat understandable.
From a branding perspective companies want to protect their brand and regulate who is representing it.
On the other side when it comes to search engine marketing in my experience most companies find their Brand related keywords are the highest converters delivering the greatest ROI.
So no longer having full control over this space is a worry. But has this shocked advertisers and will it change the landscape for ever?
Well, I don’t think it should, In my opinion Google US is always a good indicator for how the UK will go. A perfect e...