As part of my webdesign services for small businesses I undertake the promotion of sites, SEO, Link building, banner advertising and PPC.
At times you can put all your efforts into promoting a site and start traffic coming in, then the client will phone you and say “Client X didn’t even know we had a website”, and thats obviously my fault.
So I’ve included here some of the things I recommend my clients, and all small businesses should:
Ensure that all marketing materials have a website and email address as well as phone etc. give people the opportunity to contact you they way they want (within limits of course).
If a potential customer requires further information, ask if they would like to receive it via email as well or instead of s...