dougs's Blog

Firstly thanks to Lee for finding this.
Simply of the top 2000 searches on google 76% of them were for brand names.
This is from the hitwise report:

Navigational search = Brand Name search
So we know that there is lots of traffic for brand names.
Now lets look at what proportion of traffic on google when searching for a brand name lands on the brandname site:

EG. Expedia, a brand that is strong both in the UK and USA. 95.7% of people searching for ‘expedia' in the UK ended up on an Expedia property, compared to 88.6% in the US – a 7.1% gap.
The difference is that in the US brand name bidding is allowed on google, in the UK it is not. All changes on May 5th.
Doug
Hitwise data here
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