Frostie's Blog

Today I was contacted by an agency, a Google Adwords Professional, about an advert showing up when a merchants name is typed in to MSN. Sure, Google and MSN are different, but the theory is still the same, so the Adwords Professional Sticker should still mean they have an idea of how differnet matching works.
Anyway, my advert shows up not only for the merchant (Ann Summer), but also for the last part of the name which happens to be a season which us Brits don’t usually see a great deal of. The agency firstly accused me of direct brand bidding and threatened ‘to reverse any outstanding commissions to you’. I kindly explained to them, that yes although sometimes I do directly brand bid, which is always a mistake or oversight on my part, usually corrected within 5 minu...