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Shawn Collins and Lisa Picarille welcome Rob Key, CEO of Converseon, to discuss social media strategy, how it's different from PR, some examples, and what role affiliate marketing plays in it. Shawn and Lisa also discuss the ShareASale Star Thingy, Pepperjam on YouTube, rumors about Microsoft or Google potentially buying Performics, Affiliate Summit London, and PlanetBeta, a joint venture between Vinny Lingham, Wayne Porter and Sam Harrelson.
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