KirstyM's Blog

Oh, you gotta love affiliate marketing sometimes. So the new Adwords rules went live on Monday and I was on alert for the search landscape to change. Nothing happened. Spin forward 24 hours, and as the new ads begin to show on big name brands such as Next and Currys… I give my Adwords account repeated checks for unexpected clicks from long forgotten adgroups. It was all fine.
“Phew.” I thought. “My long-term bad habit of always deleting the contents of old adgroups but leaving the ads up in case I later decide to promote the merchant another way is OK - I’ve not missed anything!”
With a happy heart and secure that all was well, I wandered off and spent a rare night having quality time with Duncan (as opposed to obsessing over affiliate-...