HelenMarie's Blog

It is a beautiful sunny morning in London town on this bank holiday morning, a perfect day for sitting alone in an open plan office in North London catching up with some work and keeping an eye on our friend Mr Google! It is just over 4 weeks since it was announced that Google would be relaxing its trademark policy and essentially anyone would be open to bid on anyone's brand, although to have the brand name in your copy you would still need authorisation. Well after 4 weeks of deliberation the day of reckoning is here and from today the new trademark policy is live.
I’ve been in this industry now for nearly 6 years and the search landscape has changed considerably in that time. When I started in affiliate marketing as a fresh faced graduate the search space was completely ope...