Shane's Blog

Google  seems to be moving steadily on with it’s Google maps integration on AdWords listings.
I just did a search for Charles Tyrwhitt (quality shirt maker) and the first listing has a nice + sign at the side of it and the store’s address underneath it,  if clicked this then slides out a nice Google map showing where the store is located.
Not sure it’ll boost the CTR of the ad or offer any major benefits except perhaps confirming it’s the store you wanted as you still have to click the ad to visit the site however it does tie up more screen space for the ad so is a bigger mass for the eye to see so it should engage users that bit more and so may lead to more on-site clicks unless searchers just wanted to double check directions for a store visit how...