benfriedman's Blog

After spending months talking to affiliates and asking them to promote our Programmes, I think that it is time to ask the people who know the most, the affiliates, how they like to be contacted about new programmes and what exactly they are looking for.
I know that all affiliates are different, some like MSN, some like phone calls and some like emails, but what do you prefer? What information would it be useful to send you? Is just telling you the commission levels, EPCs, network and validation rates enough? I always try to offer any insight into the programme and how I see it working on each individual affiliates site. I know that affiliates do not like being pushed too much, but where do you draw the line?
Do incentives or competitions make you more likely to sign up to and pro...