Coopson's Blog

When you purchase visitors or “clicks” from a search engine, this is called “pay-per-click” (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by “bidding” (paying) for keywords related to your product or service.“Organic” or “Natural” search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your “link popularity” by acquiring links pointing to your web site. These “in-bound” links are critical for achieving high rankings at the Search Engines for your chosen search terms.
In this article, we will explore the strengths and weaknesses of both methods of search engine marketing. P...