For those of you who don’t know what “long tail keywords” are, it’s time to learn! Long tail keywords basically are keywords that are 5 or so letters long with little to no competition in the search engines. Take the keyword “toyota camry” for example, which has about 15 million results on Google. Instead of tackling the massively competitve “toyota camry” keyword, why not make a bunch of sub-pages targeting “used 2007 toyota camry SE” and other related terms? This is basically what long tail SEO is. The goal is to get lots of “toyota camry” traffic from search engines without even bothering with the main keyword.
Too many people get lost in their quest for that #1 prized term and lose sight of the big p...