Been checking out the competition for discount code websites today and I am shocked to see some discount code websites promising discount codes for particular merchants and when you click the “reveal discount code + site” button there is no discount code present but still the affiliate link pops up in a separate window. Now these are some of the big players in the discount code industry that are doing this. I have always tried to be fair when issuing discount codes on my site. Only promise a code if a code is there and also provide an expiry date. I know Keiron has the same opinion when he is running his site.
But am I being silly in letting morals takeover when business is business?
One side of me thinks fuck it if others are doing it why shouldn’t I after all ...