getvisible's Blog

Oh don't you love regulation? But I feel this is probably for the better given the gullibility of much of the general public! So how many of you know about the "Consumer Protection from Unfair Trading 2008" regulation recently mentioned in Marketing Week?It's aim may to bring us in line with "Europe" but it could have far reaching consequences to both social media geeks like me and PR companies that run stunts on behalf of their clients - if we're not clever we could end up time behind bars!Thankfully I try and avoid things like stupid (but successful) linkbait. I always try and keep the brand under control by keeping things factual. Linkbait can be that you know!!The important bit to note is "The new rules are designed to clamp down on sharp practice and aggressive selling tactics, but ex...