3wdl's Blog

The Guardian reported yesterday on the latest figures from the Advertising Association (note, PDF link) on the UK advertising market. As with just about every other such report for the last few years, it shows online advertising in rude health.
[Online] spending up a dramatic 39.5% - year on year - to just over £3bn. Online advertising, which was the fastest-growing sector, accounted for 16% of total UK ad spend last year.
In contrast, TV only grew by 2.3%, although it does still sit at a lofty £4.6bn. So does this back-up suggestions that 2008 could be the year that online finally overtakes TV to become the 2nd biggest advertising medium in the UK (behind the combined spend on national & regional press & magazine advertising)? Well, not entirely.
A simple bit of m...