3wdl's Blog

Yahoo’ announcement that it was rejecting Microsoft's long-running attempt at a take-over came as a bit of shock. Just 2 weeks ago an MSN staff member was telling me that the deal was all but done and that when Yahoo! had finished grabbing headlines then both companies would get down to business and put together a serious challenge to Google.
Imagine my further surprise then when it is announced that Yahoo! was going to enter a partnership allowing Google to serve ads against Yahoo’s search results in the US & Canada.  While at first I was suspicious of the deal, only having been vaguely interested in the trial that was conducted earlier this year, as I read more into it the deal began to make sense.
As someone who has to work with all the major search technologi...