benfriedman's Blog

By Dan Austin, Programme Executive, R.O.EYE
The giant that is Microsoft, in its increasingly bitter battle with Google to gain a larger share of the lucrative search market has announced it will launch their affiliate ‘offering' by offering cash back to customers. Called Live Search Cash back; it is part of a plan by the software company to come up with new approaches for its search business as its proposed take over of Yahoo now looking increasingly sour.
This is a good move on the part of Microsoft, certainly in the PR department, as it will help promote their search service attractiveness to consumers which comes a distance third to both that of Google's and Yahoo's.
It is reported to be launching its cash back service with in excess of 700 merchants offering between t...