Lake Star Media's Blog

Google has final caved in to demand and is to hold talks with leading UK brands in an attempt to stop any future legal action over last month’s changes to brand keyword bidding which has opened the flood gates to brand leeching. Google has asked what it believes are the key brands to an informal meeting to discuss the overall affect the decision is having on the market, the questions remains however not all Google key brands are necessary brands that have a strong web standing with there Brand and not all key brands have the highest turnovers from ad words so will these be excluded, it certainly looks that way a the moment.

According to unconfirmed reports Google is understood to be trying to show the positive impact the changes have had on traffic volumes for brands, and ...