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Microsoft is to official launch its European Search Technology Center (STC) early next year as it attempts to increase the market share for its Live Search across the continent.

Mircosoft said it aims to “disrupt the search and advertising marketplace” by empowering the Search Technology Center in an attempt to make Live Search much more targeted and increase the relevance for European users.

Microsoft Quote Kevin Johnson

Kevin Johnson, president of the platforms and services division at Microsoft, said, “Success in search in Europe is paramount, and we see the investment in this new Search Technology Center as an important step in doubling down on our long-term investments.”

Microsoft Quote Satya Nadella

Satya ...