RobertB's Blog

Google will tomorrow launch Adplanner, which looks like it could be its own version of Hitwise.
This is what was said about adplanner:
“AdPlanner, was designed to help agencies identify sites where their target audience might be active. While it uses audience measurement data, AdPlanner also combines it with search engine data and information from third parties, to determine with more precision what sites attract a certain demographic audience. It then uses that data to help agencies determine where to place ads.”
This, if you read between the lines, is exactly what Hitwise does, though it is not clear what level of detail Adplanner will give you.
Hitwise is a great tool, giving loads of details on things like click stream, competitor analysis and search terms. But ...