Shane's Blog

It’s 2008, AdWords has been thundering along since 2001 in the UK making (and more lately - raping) billions of pounds from advertisers and along the way it has introduced a plethora of new tools aimed at making it easier to spend your cash with them and as a result they can now help you find which keywords to use via the Keyword Tool, Advise you how well they think those keywords will fit in with the your landing page by giving it a Quality Score, Google will even tell you which keywords converted through Conversion Tracking too.
However I do have one major irritation with conversion tracking, it’s great for exact matched keywords however when it comes to phrase and broad match this is where Google drops the ball, OK not so much drops but maybe it’s more like p...