Paul Wright's Blog

Google Affiliate Network is here. The end is nigh, time for networks to settle commission checks, book holiday and revamp the CV. Or is it? In certain camps people have suggested that this will impact affiliates more than networks but from where I’m standing it's the networks that have just been bowled a googly ;)
Ok, so we're getting ahead of ourselves here. It's very very early days and besides, it wasn't that long ago that Froogle was going to kill off Affiliate Marketing and look what happened there!
It appears to me that it could be the “traditional affiliate networks” that could feel the most impact if this thing ever gains enough momentum. Between Adwords and Adsense Google have the largest Merchant / Publisher network in the world. That's one he...