Shawn Collins's Blog

Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them by Peter Shankman is an overview of some PR stunts and case studies.
Personally, I’m a total amateur when it comes to PR. I regularly issue press releases with nebulous returns.
I feel like I have to do it, but don’t have a grasp on the best methods. There is a sort of useless vanity to see my press releases in Google News and Yahoo News, but what else does that get me?
I don’t typically get press pickup, so Can We Do That?! was a helpful primer for ideas about who and how to reach out to in the media.
Peter Shankman writes in more of a personal tone than a textbook, and that works better for me. It’s almost like he’s just telling some stories one on one i...