Two interesting items of news occured today in the cashback realm. Firstly Quidco chose to stop working with Affiliate Window in what seems to be a bit of a power struggle. The issue is over Quidco trying to impose new terms under their “SureShop” agreement. I have to admit to not being an expert on the cashback industry but it does seem like Affiliate Window should be congratulated for taking a stand for what they believe is in the best interests of both the merchants and the affiliates they work with. It’s going to be interesting to see how this works out and I wonder how Quidco is going to give cashback on exclusive AW merchants?
The Quidco Email - AW’s response - Affiliates4u discussion
Secondly I received this press release
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