jess1's Blog

Internet sales are soaring in the UK despite fears of a High Street recession. The total internet spend this year was £26.5bn, up 38% on the same period last year, according to e-commerce group IMRG and consultancy Capgemini. The ad spend in the UK at the same time reached a total of £2.8bn.
Affiliate Marketing was responsible for a considerable amount of the total online consumer spending but the main concern I feel is that there is too much emphasis on the short tail position and insufficient investment in the long tail strategies. PPC ad spend is up yet the number of organic growth affiliates does not seem to be increasing. It seems as if there is a distinct lack of new affiliates getting involved in affiliate marketing.
I believe this can be answered in two ways. First...