Perhaps most networks and merchants think the only people that use discount codes are code affiliates? Perhaps they're right to put all their efforts and perhaps, eggs, on one basket?I take the contrary view. I take the view that content affiliates are the affiliates that are the engine of the affiliate industry as we inform and educate buyers. We SEO for relevant generic terms, inform the user as to a certain product's suitability for them and highlight which merchants they can buy from. We'll add value and discus delivery options, gift wrapping etc. Then off trotts "our" consumer into the merchant site and gets to the payment section where (s)he says "Add your discount code", people being who they are then go off and search for a discount code and whether they find one, get one that is e...
+2 agrees
Would be great - but can't see it happening. If you've got a content site then you simply have to try and keep up with the game and evolve - or watch your customers trotting ;)