The annual report of the state of Affiliate Marketing in the UK, as conducted by E-consultancy in association with R.O. Eye has just been released.
The report is based on a survey of 150 agencies and 259 merchants and as such is aimed fair and square at this audience. However as a UK affiliate it also [...]
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This makes for great reading. I read it last night and it kept me up until 3am thinking! yikes! It is great to see research like this, it really helps both merchants and affiliates and agencies alike to understand the moving market and create a more economical working relationship! Hannah