3wdl's Blog

I attended a few sessions on the 1st day of the Online Marketing Show, which was this year moved to the Business Design Centre in Islington from the Royal Horticultural Halls near Pimlico.
The first session in the “advanced” stream was Marketing 2.0 and with speakers from Virgin Interactive, BBH, and the like, I was hoping to get some new insights, thoughts and perhaps some good perspective on the challenges that we as marketers (online or off) will need to face. Whilst it’s great to hear people all singing from the same hymn-sheet, it was a little disappointing (though arguably still reassuring) to hear basically the same points, catch-phrases and (sadly, what are now becoming) clichés.
Perhaps the conference is better suited for clients and marketers not totally immersed...