peteyoung's Blog

We have recently been recruiting for a number of Search Engine Marketing solutions at E-Gain, which have highlighted to me the wide variation in skillset within the industry, and the immense amount of competition out there all bidding for the top people. Further to this, looking at the recruitment boards, many organisations appear to be bringing their online marketing expertise inhouse, rather than outsourcing such work to specialist search engine marketing companies or web design agencies.
So what benefits can be leveraged from bringing such activity inhouse rather than outsourcing it to a company such as ourselves

Well probably most obviously, integration with other marketing activity is often one of the biggest drivers behind bringing search marketing inhouse.
Focus...