peteyoung's Blog

I am constantly impressed by the state of the Search Engine Marketing industry in the UK, in particular the amount of research and ‘noise’ provided by the industry itself. In particular I was impressed with a recent report by Dylan Thwaites (and probably Jon Myers had a lot to do with it - with reference to the whitepaper itself referencing the author Jon Myers). That aside, a very insightful and interesting read,
The whitepaper itself focussed on recent research by the IAB/PWC which stated that 2.5% of all advertising spend in the US is spent on Search, compared against 11.4% in the UK. Dylan went onto state that it was his opinion that the UK online marketing industry is ‘the most advanced in the world’.
“The US market has roughly four times the vo...