UKOffer's Blog

I’ve just finished watching the French Grand Prix (well done Kimi Raikkonen and Ferrari) and was amused at the backstage camera shots of the 3 podium winners after the race. Basically you saw Kimi Raikkonen (1st), Felipe Massa (2nd) and Lewis Hamilton (3rd) getting ready behind the scenes before they go onto the podium to receive their trophies. First they are given a towel to dry their faces and some bottled water to cool down, then they are all handed their baseball caps which are covered in the logos of their sponsors, then finally Lewis Hamilton is handed a Tag Heuer Formula 1 watch to wear. It was all done very casually, as if putting a new watch on to receive a trophy was the most natural thing in the world, and it got me thinking about the world of sponsorship and the mone...